Consistency
Do you show up?
A brand is buying a run of posts, not one. A grid with three-week gaps tells them their campaign could go quiet too.
Their test: 12+ posts a month, no gap longer than 7 days.
Pro Athlete Brand Building
How to build a profile that gets paid brand deals.
Before any brand pays you, someone in their marketing team scrolls your profile for about a minute. Find out what they see, get your score, and fix it.
For semi-pro and pro athletes. Five minutes, in English.
The six signals
What a brand checks before it pays you
Your results on the field open the door. These six things decide whether a brand walks through it. Every one of them is in your control.
Engagement
Does anyone care?
Engagement rate beats follower count. An engaged 4,000 is worth more than a silent 40,000, and bought followers are easy to spot.
Their test: likes plus comments divided by followers, against your size bracket.
Community
Do you talk back?
Replies, DMs, conversations. Brands want an athlete whose followers trust them, and trust is built in the comments.
Their test: do you answer comments, and how fast do you reply to a DM?
Story
What are you, besides your sport?
Unless you're a global name, matchday photos alone won't do it. A clear topic off the field is where non-sport brands find you.
Their test: can they say who you are in one sentence?
Fit
Do you already use us?
The strongest pitch is a product you've posted for free for months. Brands search their own tag before they reply to you.
Their test: are you a real customer, and is your audience theirs?
Shop window
Can we do business with you?
Professional account, clear bio, contact email, media kit, clean history. Without these, interest dies at the first click.
Their test: how many clicks to reach you, and any red flags in old posts?
From zero to brand-ready in one quarter
i.
Free brand check
Enter your real numbers. Get a score out of 100 and the fixes that matter most.
ii.
Blueprint quiz
Tell us your sport, routine, story and the brands you already use. Get a 13-week plan built around your life.
iii.
Monthly reviews
Submit your stats and Insights screenshots. We check progress and fine-tune your plan.
iv.
Representation
Hit the gate and we talk about representing you for brand deals. 20% of the cash value of deals we bring, nothing up front.
Buying the blueprint doesn't guarantee representation. It shows you exactly what we look for, and we review how you're doing.
Start with your real numbers
Five minutes, free. Your score out of 100 and the fixes that matter most, on screen and in your inbox.
Engagement benchmarks are indicative ranges by account size and vary by sport and platform.