A sports talent agency, off the field.
We do two things. We run your personal brand as a business: the digital presence, the brand deals, the ambassadorships and the opportunities around them. And we act as the COO of your off-field life: the visas, the moves, the admin, the family if there is one, and the long game.
Pillar i. Personal brand
The work, the values, and what they pay for.
A name built during a career is worth considerably more than a name built after one. The window is short. The work starts now.
The personal brand is not a social media strategy. It is a business: what the athlete stands for, who they work with, and how those relationships are built to pay over time.
We build the strategy and the assets, and we run the digital presence end to end. We approach brands directly, negotiate the deals and the ambassadorships, and structure them in cash, equity or both, for the long term rather than a short-term appearance fee.
Discover
Who you are off the field, what you've built, and what you want to protect. A conversation before a proposal.
Build
Strategy, visual identity, digital presence, and the narrative that connects them.
Source
Brand partnerships that fit, approached directly and structured carefully. Not broadcast to a marketplace.
Structure
Negotiations, contracts, equity tracks, and disclosure. We handle the process; the athlete makes the decision.
Pillar ii. The off-field life
A career in four countries, and no one running the admin.
A professional career moves you across borders at short notice. Visas, residency, tax in two countries at once, getting paid in a currency you do not live in, and paperwork in a language you do not read.
None of it has a natural owner. The agent handles the contract. The advisor handles the money. The coach handles the body. The rest, the visa, the flat, the bank, the move itself, falls to you, usually in the week you are trying to play well.
We take it on. Think of us as the COO of your off-field life, not a task service. One contact. Everything runs through us, and through TGC's supplier network for housing, transport, healthcare and schools, at cost, with nothing added on top. If there is a family, we run that too.
Pillar iii. The long game
The window is short. The plan should not be.
A professional career is a significant financial event. The earning window spans ten to fifteen years at the peak of the market. The decisions made in that period about money, structure and post-career direction are not easy to reverse on the other side of it.
We don't replace the wealth manager, the tax advisor, or the lawyer. We sit between them and the athlete, making sure they're talking to each other, that the athlete understands what is being recommended, and that nothing important is falling through the gap between professional silos.
We also keep the post-career question in view from the start. Not a single conversation about what comes next, but a plan that develops alongside the career, so that when the contract ends, the athlete is walking toward something, not just away from it.
How to begin
An unhurried first conversation.
Write to us
A short note, in your own words. Tell us who you are, where you are in your career, and what you're trying to solve. No form.
A first call
Thirty minutes. Unhurried. We'll ask more than we say.
A second meeting
If there's fit on both sides, a working session to scope the relationship properly before anything is signed.
Begin
A written scope, agreed fees, one point of contact from day one. No surprises on the invoice.