A sports talent agency, off the field.
We do two things. We run your personal brand as a business: the digital presence, the brand deals, the ambassadorships and the opportunities around them. And we bring the brands to you: a profile on the AoS roster, checked by us, where every enquiry comes through us.
The personal brand
The work, the values, and what they pay for.
A name built during a career is worth considerably more than a name built after one. The window is short. The work starts now.
The personal brand is not a social media strategy. It is a business: what the athlete stands for, who they work with, and how those relationships are built to pay over time.
We build the strategy and the assets, and we run the digital presence end to end. We approach brands directly, negotiate the deals and the ambassadorships, and structure them in cash, equity or both, for the long term rather than a short-term appearance fee.
Discover
Who you are off the field, what you've built, and what you want to protect. A conversation before a proposal.
Build
Strategy, visual identity, digital presence, and the narrative that connects them.
Source
Brand partnerships that fit, approached directly and structured carefully. Approached by us, with your profile behind the conversation.
Structure
Negotiations, contracts, equity tracks, and disclosure. We handle the process; the athlete makes the decision.
Three ways to be on the roster.
Listed
Free
A profile on the roster, reviewed by us. Brands enquire through AoS.
Pro
Your numbers verified by AoS, the Verified mark, a fair value for brands, and the Brand Building programme.
See what Pro addsRepresented
By invitation, in the sports we represent
We represent you: we find and negotiate your deals, run your brand, and build your own website.
AoS takes 20% of the cash on deals made through AoS. Deals that are only product carry no commission.
Backers are coming to the roster soon: people who want to support your season, in return for perks you choose.