Pro Athlete Brand Building: The blueprint

A 13-week plan built around your season

The free check tells you what's broken. The blueprint tells you what to post, when, about what, and which brands to warm up first, based on how you actually live and train.

What the blueprint gives you

  • Your positioning statement, tested against six criteria
  • Three or four content pillars with post ideas for your sport
  • A weekly rhythm built around your matchday and free time
  • SMART targets from your real numbers, for day 30, 60 and 90
  • A brand ladder from the products you already use
  • A 13-week roadmap with tasks for every week
  • A review by AoS every 30 days to fine-tune the plan
  • A clear gate for a representation conversation

$49 one-off, no subscription

About 15 minutes of questions. Your free check numbers carry over, so you only answer the new ones.

Buying the blueprint doesn't guarantee representation. It shows you exactly what we look for, and we review how you're doing.

Your free check numbers carry over, so start there. It takes 5 minutes.

Take the free brand check

Paid through Stripe, in US dollars. VAT included where due.