A small agency, by design.
Ambassadors of Sport is a sports talent agency, off the field: personal brand building, in sports and beyond. Part of The Gatekeepers Club, we work with athletes worldwide. The roster is open to every sport, and we represent athletes in the sports we cover.
The sports agency of The Gatekeepers Club.
When an athlete on the roster needs something arranged, travel, a place to stay, a table for a sponsor dinner, it runs through TGC's network, quoted first.
Visit The Gatekeepers Club →The team
Small. Multilingual. Built around relationships.
Professional sport operates in several languages. Contracts are negotiated in English. Press runs in French. Family conversations happen in Dutch, Spanish, German, or Italian depending on the week.
We work fluently in English, French, and Dutch. For other languages, we have trusted partners on call, people we've worked with long enough to know how they operate in a room.
What we are not.
There are relationships where we would not be the right team. We'd rather identify them early than discover them six months in.
- Not a PR firm. We coordinate with press and PR, but we are not it. An athlete who needs primary press management needs someone else as the lead.
- Not an open marketplace. Brands never message athletes directly. Every enquiry comes to us, and we answer it ourselves.
- Not a manager for the whole life. We run the brand and the deals. Visas, tax and the admin of a move stay with the people who do them; our concierge arranges travel and stays on request.
How we operate
Four principles. None negotiable.
Discreet by default
Nothing about an athlete relationship is shared without explicit consent, including that we work together.
Aligned, not extractive
Our commercial model is commission on the deals we negotiate. We benefit when athletes do. Not before.
Every profile reviewed
Nothing goes on the roster until we have read it.
One contact
Every athlete has one point of contact at AoS. That doesn't change unless the athlete asks for it.