Your brand brief for AoS
Who you are, your proof, and the brands you would like us to approach.
The brief is for us, not for a brand: when we represent you, we make the approach and agree the terms. Fill it in here, then print it or save it as a PDF, or download the Word template. Nothing you type is sent anywhere: it stays in this browser tab.
In the print window, choose Save as PDF and turn off headers and footers.
Brand brief for Ambassadors of Sport
Your name
Sport, level and club
This brief is for us. We use it to decide which brands to approach, and how.
Who I am
One sentence: who you are, who follows you, and what you post about.
Use the positioning statement from your blueprint: who you are, for whom, about what. One sentence, said the way you speak.
My audience
- What the number shows
- A number
- What the number shows
- A number
- What the number shows
- A number
Three numbers that matter to the brands you list below, not your three biggest. For a brand that sells in France, the share of your followers who live there.
Take them from your athlete profile, updated this month.
Proof
Organic, not paid
The brand, and what you posted
What it did: reach, views, saves or clicks, and the date
The brand, and what you posted
What it did: reach, views, saves or clicks, and the date
Two results with brands you already use, unpaid: a post that showed or tagged them, and what it did.
Add the Insights screenshot for each, with the date showing. It shows your followers act on what you post.
Brands I'd like you to approach
Up to three
Brand
- Why it fits my audience
- Why the people who follow you buy from them
- What I already do with it
- How you use it and show it now, unpaid
Brand
- Why it fits my audience
- Why the people who follow you buy from them
- What I already do with it
- How you use it and show it now, unpaid
Brand
- Why it fits my audience
- Why the people who follow you buy from them
- What I already do with it
- How you use it and show it now, unpaid
Start with the brands you already use and post about, unpaid. For each one, why its customers are the people who follow you, and what you already do with it.
We make the approach and agree the terms, so leave the contact with the brand to us.
Content I'd be glad to make
- An idea: the format, the story, and the moment in your season
- An idea: the format, the story, and the moment in your season
- An idea: the format, the story, and the moment in your season
Ideas you would be glad to make, tied to moments in your season and to the brands above.
No fees, deliverables or terms: we agree those with the brand.
Where your brief goes
Send it to us before your day 90 review. We go through it with you, and when you clear the gate, we take it to the brands.
- Keep it to one page, with up to three brands.
- Send your athlete profile with it, updated this month.
- Real numbers and dated screenshots only.
Athlete profile not ready yet? Start with your athlete profile.
See what a brand sees
Five minutes, free. Your brand score out of 100 and the fixes that matter most.
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