Sailing. Where athletes and entrepreneurs overlap.
Offshore and inshore professional sailing, from solo ocean racing to the grand-prix circuits. A sport where the athletes are often founders themselves, which changes the nature of every brand introduction.
The athletes
Offshore sailors. A different kind of professional.
Offshore sailors operate more like entrepreneurs than most athletes. Many own their campaigns, manage sponsor relationships directly, and make commercial decisions that affect their team's survival. The athletes AoS works with in sailing tend to have smaller social followings than athletes in team sports, but audiences with significantly higher engagement and purchasing power. A sailing athlete's followers are concentrated in premium segments: business owners, senior executives, and the marine and aviation worlds.
- IMOCA 60 class skippers and co-skippers
- SailGP team members and reserve athletes
- Ocean Race campaign participants
- Class40 and Mini Transat circuit graduates
- Match racing professionals (European circuit)
The commercial landscape
Precision products. A precision audience.
The sailing audience is small, engaged, and commercially interesting in a way that most brand teams haven't fully priced. Navigation equipment, marine clothing, and offshore gear are the obvious fit, but the more interesting deals are in categories that cross over from the sea to the boardroom: private aviation, premium watches, financial services, and luxury hospitality.
- Marine performance apparel (Musto, Helly Hansen, Henri Lloyd)
- Precision instruments and technology
- Private aviation and charter services
- Horology with navigation or ocean heritage
- Premium sportswear crossing into lifestyle
- Sustainability-positioned brands with credibility needs
The entrepreneur overlap
When the athlete is also the founder.
Many IMOCA and SailGP sailors own and operate their own campaigns, which means they are already running small businesses, managing sponsors, making strategic decisions about partnerships, and presenting those decisions publicly. Brands who work with these athletes aren't just buying access to followers; they're associating with someone the audience already sees as credible in business as well as sport. That positioning premium is rarely fully reflected in the deal fee.
On the roster, every enquiry comes through us.
Athletes from every sport join free, 18 and over. Brands with an AoS account see names, photos and full profiles.