The Paddock Programme.
A coordination model built for brands that want more than a logo on a car. Curated access to European professional sport, private networks, and athletes who are relevant to the room. Measured by outcomes, not impressions.
Format
Curated access events, not logo placements.
Measurement
Attribution report after every deployment.
Sports
F1, Golf, Rugby, Sailing, Basketball.
Structure
Five coordinated parties. One point of contact.
The model
Access that produces something.
Most sports partnerships are bought on confidence that the room is the right room. The Paddock Programme removes the confidence requirement. Each deployment is a curated cohort of 12 to 15 guests, at a defined sporting event, with an athlete in the room who is known to the guests.
The brand partner arrives with a commercial objective. We coordinate the event access, the athlete presence, and the guest list. At the end, you receive an attribution report: named introductions, conversations logged, leads identified. The renewal conversation is based on that document, not on a feeling.
This is not a hospitality package. The experience is deliberately intimate. The guests are entrepreneurs and private clients, not competition winners. The athlete is not performing; they are present as themselves, which is a different thing.
The structure
Five parties. One coordinated deployment.
The event
A defined moment in the sporting calendar: a Grand Prix weekend, a major golf day, a championship fixture. The event is the anchor. Everything else is built around it.
The brand
A partner with a specific commercial objective: introductions to investors, founders, family offices, or operators. The objective is agreed before the deployment begins.
The athlete
A professional from our network, present as a participant, not a host. They know the room before arriving, and the room knows them. The relationship is natural, not staged.
The network
Private clients and entrepreneurs drawn from The Gatekeepers Club. Founders, operators, family offices. 12 to 15 per deployment. Selected for fit with the brand's objective.
AoS / TGC
We coordinate the event access, the athlete, the guest list, and the attribution. One point of contact from brief to report. The brand does not need to manage any of the moving parts.
The report
An attribution document delivered after every deployment. Named leads, introductions made, conversations logged. The basis for any renewal decision — not a sentiment survey.
The calendar
Five sports. Year-round deployments.
Each sport has a different audience texture and a different set of introductions available. We match the deployment to the brand's objective, not the other way around.
Formula 1
The most commercially dense sporting calendar in Europe. Grand Prix weekends draw founders, investors, and operators. The Paddock Programme places a brand inside the access, not around it.
Golf
DP World Tour and major pro-am formats. The sport of choice for long conversations. Deployments here tend to produce the most durable introductions, and the brand has three to four hours to make them.
Rugby
Top 14, Premiership, and European Champions Cup. European rugby draws a loyal, commercially engaged audience across France, England, Ireland, and South Africa. Our athlete network here is strong.
Sailing
Vendée Globe, America's Cup, and ocean racing circuits. A compact and technically sophisticated world. Athletes here tend to be founders themselves, which changes the dynamic of every introduction.
Basketball
European NBA players and EuroLeague. The youngest average audience across the five sports, and the most globally distributed. A strong fit for brands targeting the next generation of European entrepreneurs.
On measurement
"The renewal conversation for any partnership should be based on what was produced, not on how the room felt. We write an attribution report after every deployment because the brand deserves to know exactly what happened."From the practice
First deployment
Monaco Grand Prix, June 2026.
The Paddock Programme launches at the Monaco Grand Prix, 4–7 June 2026. Three evenings aboard M/Y ARADOS, on the water overlooking the circuit, with a curated guest cohort drawn from TGC's private client network.
The event is produced in partnership with Game ON Media, with athletes from European professional sport in attendance. Brand partner positions for Monaco are limited and being allocated now.
If you are considering a first deployment, Monaco is the place to understand how the programme works in practice. Contact us directly for the brief and partner information.
Get in touch
Enquire about the programme.
Tell us about your brand and your commercial objective. We will come back to you with the relevant deployment options and the partnership structure.
Direct. No intermediaries.