The brands in our circle.
We are selective about the companies we build partnerships around. Below are the sectors, and the kind of brand within them, that tend to fit the athletes we represent.
The sectors
Where we find the right fit.
Independent Sportswear
Founders who understand performance, not just aesthetics. Smaller production runs, genuine technical development. Brands an athlete would wear off-contract as much as on it.
Watches & Fine Accessories
Craft-led makers with a story older than their marketing. The kind of watch an athlete keeps when the contract ends. Brands built for permanence, not campaigns.
Hospitality & Wellness
Properties and programmes built around recovery, longevity, and performance. The TGC supplier network runs deep here. These are brands athletes often encounter as clients before they become partners.
Automotive
Premium and performance vehicles, but more specifically brands whose identity goes beyond the showroom. Partners where the athlete is a natural user, not just a face on the billboard.
Food, Drink & Provenance
Real ingredients, a clear production story, and nothing to apologise for in the small print. Founder-led preferred. The category is broad. The bar for entry is not.
Financial Services
Institutions and platforms with genuine conviction about what they offer athletes — not just appetite for the association. Wealth planning, private banking, and fintech that earns the relationship before the logo goes on anything.
How we select
Four things that make a partnership work.
- A real product. Something worth wearing, using, or living with. The athlete has to believe in it. We need to as well, before we make an introduction.
- A long horizon. We don't structure single-post arrangements. The partnerships we build are designed to last years, not campaigns.
- A clear ethic. Nothing to apologise for in six months or six years. We won't work with gambling brands, and we apply the same scrutiny to every category.
- A serious team. People who understand what a working athlete relationship requires, not just what they want from one.
From the practice
"The question we ask about every potential partnership is whether the athlete would still use the product if there were no contract. When the answer is yes, the work that follows tends to be straightforward."From the practice
For brands
If your brand belongs here, tell us about it.
Complete a short brief — five questions about your brand, the partnership you have in mind, and who you're trying to reach. We'll read it carefully and come back to you within a few days.
Five minutes. No obligation.