An off-field partner, not another agency.
A professional career is public and demanding in ways that the people around you don't always see. We take on the rest of the life: the brand, the daily admin, the family logistics, the long-term planning, all on a single annual retainer with one point of contact.
Pillar i. Personal brand
The work, the values, and what they pay for.
A name built during a career is worth considerably more than a name built after one. The window is short. The work starts now.
The personal brand is not a social media strategy. It is the deliberate architecture of who the athlete is publicly and commercially: what they stand for, who they work with, and how those relationships are structured to pay over time.
We build the strategy, the assets, and the deal infrastructure. We approach brands directly, negotiate on both sides, and structure agreements in cash, equity, or both, that reflect the athlete's long-term interests rather than a short-term appearance fee.
Discover
Who you are off the field, what you've built, and what you want to protect. A conversation before a proposal.
Build
Strategy, visual identity, digital presence, and the narrative that connects them.
Source
Brand partnerships that fit, approached directly and structured carefully. Not broadcast to a marketplace.
Structure
Negotiations, contracts, equity tracks, and disclosure. We handle the process; the athlete makes the decision.
Pillar ii. The off-field life
The weight that quietly degrades performance.
A professional career asks a great deal from the people around it. It asks them to move on short notice, manage logistics that operate at a different pace than most, and do it quietly, without adding to the noise.
The challenge is that none of this has a natural owner. The agent handles the contract. The advisor handles the money. The coach handles the body. The rest of the life: the house, the schools, the admin, the travel, the daily decisions, tends to fall to the athlete or someone without the authority to solve it properly.
We take it on as part of the retainer. Not as a task service, but as a standing member of the off-field team. One contact. Everything runs through us, and we run it through TGC's supplier network (hotels, transport, property, education, healthcare) at cost, with no mark-up on the pass-through.
A representative week, composite
A transfer clause reviewed for implications beyond the contract itself.
A school shortlist prepared for the new city. Three viewings arranged.
A brand approach declined on behalf. The athlete is briefed at the end of the week.
A property search brief sent to three vetted agents in the new city.
A car lease structured. A cleaner arranged. A utility account opened.
A sponsor activation briefed and delivered to the brand on time.
A week's admin cleared. Nothing outstanding on Monday morning.
Pillar iii. The long game
The window is short. The plan should not be.
A professional career is a significant financial event. The earning window spans ten to fifteen years at the peak of the market. The decisions made in that period about money, structure and post-career direction are not easy to reverse on the other side of it.
We don't replace the wealth manager, the tax advisor, or the lawyer. We sit between them and the athlete, making sure they're talking to each other, that the athlete understands what is being recommended, and that nothing important is falling through the gap between professional silos.
We also keep the post-career question in view from the start. Not a single conversation about what comes next, but a plan that develops alongside the career — so that when the contract ends, the athlete is walking toward something, not just away from it.
Membership — three tiers
One annual retainer. No surprises on the invoice.
The practice runs on a single annual retainer. No hourly billing, no project fees, no hidden costs on the supplier side. TGC passes services through at cost. The scope is agreed in writing before the relationship starts, and reviewed every year.
Brand-deal commissions are separate and disclosed up front: 15–20% of negotiated value, depending on scope. This is the only variable element of the commercial relationship. There are no other fees.
Foundation
- Personal brand strategy and quarterly review
- Digital asset audit and positioning recommendations
- Access to TGC's curated supplier network, at cost
- Vetted introductions within the AoS and TGC network
- Brand-deal monitoring and advisory input
- One point of contact
Professional
- Complete personal brand strategy and asset management
- Brand-deal sourcing, negotiation, and end-to-end management
- Off-field life coordination: travel, residence, family logistics
- Coordination with the existing agent, advisor, and legal team
- Monthly reviews, quarterly planning, one direct contact
- Full access to TGC's curated supplier network, at cost
- Equity-structured deal tracking and reporting
Elite
- Bespoke off-field office, full-service, 24/7 availability
- Full PR and media relationship management
- Family-office coordination and wealth-team integration
- Post-career planning, embedded from year one
- Dedicated TGC concierge capacity across all areas
- Brand-deal equity portfolio management and reporting
Tiers are guidance, not categories. Every athlete's scope is agreed in writing before the relationship starts and reviewed annually.
From the practice
"The practice works when the fit is genuine. We'll say clearly if we think it isn't. That directness is part of what we're offering from the first conversation."From the practice
How to begin
An unhurried first conversation.
Write to us
A short note, in your own words. Tell us who you are, where you are in your career, and what you're trying to solve. No form.
A first call
Thirty minutes. Unhurried. We'll ask more than we say.
A second meeting
If there's fit on both sides, a working session to scope the relationship properly before anything is signed.
Begin
A written scope, agreed fees, one point of contact from day one. No surprises on the invoice.